February 24, 2022

NashTech Event: How Startups Can Overcome The Limiting Factors in Cloud Security

Check out this recap of our NashTech Event and learn how startup organizations can break through the limiting factors of public cloud security and cost.

This past Monday, our own Ryan McCotter, head of Sales and Partnerships at Tenacity, headed south to Nashville to speak at NashTech’s Tech Tools for Founders event. 

Here at Tenacity, we’ve always held a special place for startup businesses, so we were excited to attend this awesome event and help lead the conversation about cloud security and it’s value to founders. Here’s a recap of our presentation in case you missed it…

There's never been a time in history where it's been easier to create things, and this is due largely in part to cloud computing. The cloud makes it very easy to produce something that's distributed, that's accessible, and that’s scalable. However, there are still a number of limiting factors that startups and small businesses face when it comes to truly succeeding in the cloud. Let’s dive in to two of the biggest limiting factors in cloud security:

1. Security

60% of small businesses close within six months of being hacked. These attacks are truly a plague to cloud-based businesses. Now, we know that can sound ominous, but it's important that startups and small businesses in particular understand the importance of risk and security, because larger businesses can typically weather this storm a little bit easier. 

So, the question becomes, “How do I prevent that? How do I even know what shape I'm in right now?” And the answer to that secondary question is what usually solves the problem.

65 to 70% of data breaches stem from major cybersecurity issues, and most cyber criminal activity in the cloud comes from misconfigurations. Now, your reaction to that information might be two pronged… it can either be very painful or very relieving to hear. 

To better understand this, think of your public cloud as a house and AWS or Microsoft Azure are acting as the firewalls and safeguards to your house — they’re your deadbolt, your security system, your gates. What that statistic above is saying is that 65 to 70% of data breaches happen because you left your laptop on the front porch, or your box of jewelry in the driveway. In other words, if those valuable items were actually inside the house, in all of the places that have been properly configured for them to be stored, like the home office or the bedroom, it would be much harder and less likely for criminals to be able to access them. 

Now amplify this simple analogy. Imagine you are responsible for 800,000 pieces of jewelry, millions of precious coins, and hundreds of thousands of different valued objects that all have a certain place inside the house where they should be stored. All of these items are dropped off a few times a day on a pallet in front of your house. As a DevOps engineer, it’s your job to put those items away, knowing that another delivery will arrive in just a few hours. Maybe during a couple of these trips you drop one of those 800,000 pieces of jewelry, or you get distracted and leave your payload on the front lawn because you had to stop to answer a phone call during delivery. Now there is a vulnerability that can lead to bad things happening. 

The cloud by itself was originally having change inflicted a few times a quarter, but now it’s a few times a day. The current cloud framework holistically was not designed to handle the modern day payload or the amount of user change that is being inflicted. This shows up in the fact that 65% to 70% of the current security issues present in the cloud today are due to user error. Not bad talent or bad intent, but non-scalable design that accounts for human input. 

2. Cloud Cost

Here’s the truth — public cloud providers do not have a fiduciary interest in saving you money. In fact, there was a cloud report done in 2020 that shows clients in AWS were on average paying about one-third more than they needed to for the services that they required. This was mostly due to underleveraged resources and unused cost reservation plans. 

Now, let’s say you’re doing $10 million a year annually, and you're spending a little bit less than average in public cloud costs... let’s say 30% of your ARR. So, if you're spending $3 million a year and you can optimize your cloud to no longer have underleveraged resources and sign up for the best reservation plans to save one-third of your cloud costs, that’s an extra million dollars you’re saving annually. That's an advantage to any company, but especially a small business or a startup company. That's more employees. That's fancy beanbags and catered food. That's extra runway. 

So, then the question becomes, why isn't this done already? Why aren’t you optimized already? A lot of the reason why is that people don't know how much they're spending. It’s just not easily accessible.

Erasing These Pre-Designed Limiting Factors

As you can see from the points above, it's hard to get a grip on your cloud by yourself… and the system was designed to work that way. Cybersecurity is unmanageable and largely inaccessible to most organizations. It's not well understood, it’s very confusing, and it's also an industry that doesn't really talk to its customers. Instead, it has a secret language, it's elitist, and oftentimes talks down to its customer.

If you don't know how much you're spending in the cloud, you’re definitely overspending...but you can't reduce and save where you can't see. If you’re a business that’s wanting to build this world-changing skyscraper, you can't do that if you spend all your time and money fixing the leaks in the basement. Unfortunately, that’s what it really feels like when you're talking about optimizing your cloud. 

That’s why Tenacity is out to democratize the cloud once and for all. No gate-keeping on where you can save and optimize. No obscene charges simply to get a grip on your cloud assets. We’re here to be a dynamically scalable foundation for your cloud and make cybersecurity accessible to every organization, from startups to enterprise businesses.

Want to see for yourself how Tenacity can save you up to 30% on your cloud costs? Head over to TenacityCloud.com and click Sign Up today, or Schedule A Demo to learn more.

And a big thanks again to NashTech for hosting us at this incredible Nashville startup event! #LFG

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