Managed Service Providers

What The Shifting Market Means for MSPs and Public Cloud Clients

Revamp your value add for the clients that are migrating to, or native in, the public cloud

Image Source: Evan Leeson

Since coming onto the scene in 2006, Amazon’s AWS public cloud has exploded. With a market share that’s about 33 percent, AWS has solidified its role as the leader in public cloud services. Microsoft’s Azure, which used to lag far behind in adoption, now boasts 96 percent of AWS’ adoption rate. Adoption of Google Cloud services has risen 44 percent from 2020 and is expected to continue rising.

While there are still use cases for the private cloud, most forward-thinking enterprises are making plans to leverage cost-saving, outsourced public cloud services for the majority of their applications, leaving private cloud and on-prem locations for a select few. The COVID-19 pandemic has only intensified those move-to-cloud plans, fueled by the sudden demand for remote access by employees and customers worldwide.

Quick-to-respond service providers will win more business as this trend continues IF they can own the position of Trusted Advisor. At a time when businesses can’t afford to wait for their slow service providers to spin up an environment for them (or hunt for a new service provider), public cloud has become more appealing than ever.

So WTF Does All This Mean for MSPs?

It means traditional MSPs and on-prem private clouds will be left behind unless MSPs can leverage new tools and focus on becoming a Trusted Public Cloud Advisor. The question MSPs must ask themselves is no longer “How can I compete with public cloud?” but rather “How can I bring new value to my customers unavailable from the cloud provider?”

The answer – leverage new tools to stay ahead and add value directly.

Revamping the MSP Value-Add

The first and most obvious value that an MSP can bring? Expertise and resources to help their customers migrate to public cloud.

Unless the customer already has an entire team of public cloud deployment, networking, infrastructure, and cybersecurity experts at their disposal, the migration will be unsuccessful. They’ll be left floundering in rising costs, broken application dependencies, and mass chaos over which systems are going where.

Rather than treating those moments with an “I told you so” approach, MSPs should proactively have conversations with existing and potential customers about moving to public cloud and how they will assist with any challenges they’re certain to encounter. By treating a public cloud migration like any other – an opportunity to work together – MSPs will be seen as a Trusted Advisor who is genuinely looking out for their customer’s best interests.

Isn’t that what all service providers are supposed to do?

We’re all about helping you help your customers on their public cloud journey. To learn more about how we can help you bring value to your public cloud customers, get in touch today.

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